The Consumer Brand Marketing Playbook: PR, Social, Community + Growth

Your brand's marketing department — in one place.

Most marketing advice wasn't built for you.

It was built for brands with agencies, ad budgets, and full marketing teams. You're building with limited resources, a small team (or just yourself), and no room for trial and error.

The Consumer Growth Playbook is a founder-built marketing system designed specifically for early-stage consumer brands — the ones building in beauty, wellness, fashion, accessories, and personal care with more hustle than budget.

This is not a course. It's not a passive download. It's an interactive Notion board that functions as your complete marketing operating system — something you work inside, build from, and execute out of every single week.

What's inside:

🧱 Brand Foundation System: Build your positioning, define your North Star customer, and create a brand voice that makes every piece of content feel unmistakably yours.

📈 Six Organic Growth Strategies Step-by-step playbooks for founder-led content, DM and community strategy, partnerships and collaborations, PR and earned media, micro events, and influencer strategy — with frameworks, action plans, and swipe files for each.

🗓️ The 90-Day Marketing Sprint A channel audit, a 90-day growth map, a weekly execution tracker, and a monthly performance review — so strategy becomes something you actually do, not just think about.

📁 Template + Swipe File Vault Every DM script, email template, press pitch, campaign brief, content calendar, and AI prompt you need — organized, ready to use, and built to save you hours.

🤖 Built-In AI Prompt Library Dozens of ready-to-use prompts for Claude and ChatGPT, built around your specific brand, customer, and stage — so AI output actually sounds like you.

This is built for you if:

• You're building a consumer brand, and are between $0-$5M annual rev
  
• You're founder-led or working with a lean team
  
• You don’t have a full-time in-house Chief Marketing Officer, or need a specialized marketing coordinator on the team
  
• You want a real system — not more theories you don't know what to do with
  
• You're ready to stop winging it and start operating

How it works:

After purchase, you'll receive an email with a link to your Notion board. Duplicate it into your own Notion workspace (free to use) and it's yours — to build inside, update as you grow, and return to every time you need to make a decision.

One purchase. Lifetime access. No subscription. No expiration.

Frequently asked questions:

Do I need a Notion account? Yes — Notion is free to use. Once you receive your link, you'll duplicate the board into your own workspace and own it completely.

Is this a course? No. It's an interactive working board — something you execute from, not just watch. Think of it as hiring a marketing strategist to build your entire system and then handing it to you.

What stage is this for? It's designed for founders at the $0–$5M stage who are building consumer brands and need a structured, practical marketing system without a large budget.

Do I need marketing experience? No. Every framework, template, and prompt is explained in everyday language. 

Is this a one-time purchase? Yes. $149, one time. You get lifetime access to the board and all of its contents.

Can I share this with my team? You may share access with members of your own team. You may not resell, redistribute, or share access outside of your organization. See the copyright notice inside the board for full terms.

Add to cart — $149

One-time purchase. Instant delivery. Lifetime access.

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