{"product_id":"consumer-marketing-playbook","title":"The Consumer Brand Marketing Playbook: PR, Social, Community + Growth","description":"\u003ch3 dir=\"ltr\" style=\"text-align: left;\"\u003e\n\u003cspan\u003e\u003cb\u003eYour brand's marketing department — in one place.\u003c\/b\u003e\u003c\/span\u003e\u003cspan\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/span\u003e\n\u003c\/h3\u003e\n\u003cp dir=\"ltr\" style=\"text-align: left;\"\u003e\u003cspan\u003e\u003cb id=\"docs-internal-guid-46a22890-7fff-431d-04ed-8eb0d7225b97\"\u003e\u003c\/b\u003eMost marketing advice wasn't built for you.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\" style=\"text-align: left;\"\u003e\u003cspan\u003eIt was built for brands with agencies, ad budgets, and full marketing teams. You're building with limited resources, a small team (or just yourself), and no room for trial and error.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\" style=\"text-align: left;\"\u003e\u003cspan\u003eThe Consumer Growth Playbook is a founder-built marketing system designed specifically for early-stage consumer brands — the ones building in beauty, wellness, fashion, accessories, and personal care with more hustle than budget.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\" style=\"text-align: left;\"\u003e\u003cspan\u003eThis is not a course. It's not a passive download. It's an interactive Notion board that functions as your complete marketing operating system — something you work inside, build from, and execute out of every single week.\u003c\/span\u003e\u003c\/p\u003e\n\u003chr style=\"margin: 0; border: none; border-top: 1px solid #e5e5e5;\"\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cstrong\u003eWhat's inside:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\" style=\"text-align: left;\"\u003e\u003cstrong\u003e🧱 Brand Foundation System:\u003c\/strong\u003e\u003cspan\u003e Build your positioning, define your North Star customer, and create a brand voice that makes every piece of content feel unmistakably yours.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\" style=\"text-align: left;\"\u003e\u003cspan\u003e📈 \u003c\/span\u003e\u003cstrong\u003eSix Organic Growth Strategies\u003c\/strong\u003e\u003cspan\u003e Step-by-step playbooks for founder-led content, DM and community strategy, partnerships and collaborations, PR and earned media, micro events, and influencer strategy — with frameworks, action plans, and swipe files for each.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\" style=\"text-align: left;\"\u003e\u003cstrong\u003e🗓️ The 90-Day Marketing Sprint\u003c\/strong\u003e\u003cspan\u003e A channel audit, a 90-day growth map, a weekly execution tracker, and a monthly performance review — so strategy becomes something you actually do, not just think about.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\" style=\"text-align: left;\"\u003e\u003cstrong\u003e📁 Template + Swipe File Vault\u003c\/strong\u003e\u003cspan\u003e\u003cstrong\u003e \u003c\/strong\u003eEvery DM script, email template, press pitch, campaign brief, content calendar, and AI prompt you need — organized, ready to use, and built to save you hours.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\" style=\"text-align: left;\"\u003e\u003cspan\u003e🤖 \u003c\/span\u003e\u003cstrong\u003eBuilt-In AI Prompt Library\u003c\/strong\u003e\u003cspan\u003e Dozens of ready-to-use prompts for Claude and ChatGPT, built around your specific brand, customer, and stage — so AI output actually sounds like you.\u003c\/span\u003e\u003c\/p\u003e\n\u003chr style=\"margin: 0; border: none; border-top: 1px solid #e5e5e5;\"\u003e\n\u003cp dir=\"ltr\" style=\"text-align: left;\"\u003e\u003cstrong\u003eThis is built for you if:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul style=\"text-align: left;\"\u003e\n\u003cli dir=\"ltr\" role=\"presentation\"\u003e\u003cspan\u003eYou're building a consumer brand, and are between $0-$5M annual rev\u003cbr\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli dir=\"ltr\" role=\"presentation\"\u003e\u003cspan\u003eYou're founder-led or working with a lean team\u003cbr\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli dir=\"ltr\" role=\"presentation\"\u003e\u003cspan\u003eYou don’t have a full-time in-house Chief Marketing Officer, or need a specialized marketing coordinator on the team\u003cbr\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli dir=\"ltr\" role=\"presentation\"\u003e\u003cspan\u003eYou want a real system — not more theories you don't know what to do with\u003cbr\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli dir=\"ltr\" role=\"presentation\"\u003e\u003cspan\u003eYou're ready to stop winging it and start operating\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr style=\"margin: 0; border: none; border-top: 1px solid #e5e5e5;\"\u003e\n\u003cp dir=\"ltr\" style=\"text-align: left;\"\u003e\u003cstrong\u003eHow it works:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\" style=\"text-align: left;\"\u003e\u003cspan\u003eAfter purchase, you'll receive an email with a link to your Notion board. Duplicate it into your own Notion workspace (free to use) and it's yours — to build inside, update as you grow, and return to every time you need to make a decision.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\" style=\"text-align: left;\"\u003e\u003cspan\u003eOne purchase. Lifetime access. No subscription. No expiration.\u003c\/span\u003e\u003c\/p\u003e\n\u003chr style=\"margin: 0; border: none; border-top: 1px solid #e5e5e5;\"\u003e\n\u003cp dir=\"ltr\" style=\"text-align: left;\"\u003e\u003cstrong\u003eFrequently asked questions:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\" style=\"text-align: left;\"\u003e\u003cstrong\u003eDo I need a Notion account?\u003c\/strong\u003e\u003cspan\u003e Yes — Notion is free to use. Once you receive your link, you'll duplicate the board into your own workspace and own it completely.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\" style=\"text-align: left;\"\u003e\u003cstrong\u003eIs this a course?\u003c\/strong\u003e\u003cspan\u003e No. It's an interactive working board — something you execute from, not just watch. Think of it as hiring a marketing strategist to build your entire system and then handing it to you.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\" style=\"text-align: left;\"\u003e\u003cstrong\u003eWhat stage is this for?\u003c\/strong\u003e\u003cspan\u003e It's designed for founders at the $0–$5M stage who are building consumer brands and need a structured, practical marketing system without a large budget.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\" style=\"text-align: left;\"\u003e\u003cstrong\u003eDo I need marketing experience?\u003c\/strong\u003e\u003cspan\u003e No. Every framework, template, and prompt is explained in everyday language. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\" style=\"text-align: left;\"\u003e\u003cstrong\u003eIs this a one-time purchase?\u003c\/strong\u003e\u003cspan\u003e Yes. $149, one time. You get lifetime access to the board and all of its contents.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\" style=\"text-align: left;\"\u003e\u003cstrong\u003eCan I share this with my team?\u003c\/strong\u003e\u003cspan\u003e You may share access with members of your own team. You may not resell, redistribute, or share access outside of your organization. See the copyright notice inside the board for full terms.\u003c\/span\u003e\u003c\/p\u003e\n\u003chr\u003e\n\u003cp dir=\"ltr\" style=\"text-align: left;\"\u003e\u003cspan\u003eAdd to cart — $149\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\" style=\"text-align: left;\"\u003e\u003cspan\u003eOne-time purchase. Instant delivery. Lifetime access.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\" style=\"text-align: left;\"\u003e\u003cspan\u003e© 2026 Female Founder Collective. All rights reserved.\u003c\/span\u003e\u003c\/p\u003e","brand":"Female Founder Collective","offers":[{"title":"Default Title","offer_id":43814355206222,"sku":"MKT-PBK-TECH","price":149.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0565\/3889\/0318\/files\/EventLinkedInCoverImage.png?v=1780434382","url":"https:\/\/ffccom.myshopify.com\/products\/consumer-marketing-playbook","provider":"Female Founder Collective","version":"1.0","type":"link"}